How to Build a Profitable Website and Make Money Online

If you want to learn how to 🛠 build a profitable website and make💲 money online, you need to follow a few steps. It is not a complicated process, and many people have done it before with no experience or technical knowledge. It takes a small budget to begin, and the required tasks are achievable from everyone who can read this post.

For demonstration purposes, we are using the tools of Wealthy Affiliate which we recommend on an affiliate basis. We invite you to try the free WA Starter Membership and receive your complementary 📔 Guide among other exclusive benefits!

*WA Starter 👥 Membership + 📔 Guide

Choose A Niche

The first step is to decide the direction of your website. You can think about it as the topic of your content or the audience you want to attract. 

For example, if you want to build a website about a hobby like 🎣 fishing, your site will include tips and guides for people who love fishing. Your niche can be any interest and hobby. If you can help people doing something, you can choose it as a niche.

All the niches have enough audience to make you money. Your first website will be only the beginning. You can figure out more niches and ideas for new sites as you go through the process.

Our complementary 📔 Guide will give you some tips and insights into the Niche selection process. You will receive the Guide for free upon your registration for Wealthy Affiliate Starter Membership using any link on our website.

Choosing your niche is art

The Number of Evergreen Niches

Select your niche

Make sure you you have a good understanding of your selected niche.

Study your Niche

Learn about your niche as many details as possible.


Think of your hobbies and passions as your starting point.

Evergreen Niches

Evergreen Niches are Dating, Money and Health. They never go out of fashion.

Buy A Domain Name

You must register a domain name that you will use to 🛠 build your website. The domain name will be the brand name of your new online business. It’s important to treat a website as a business from the first steps. 

Good domain names are short and easy to remember. In some cases, they mean something or include a keyword, but other times do not mean anything. For example, domain names like,, do not include a keyword, but they have dominated the internet.

On the other hand, if you include a keyword, you will help new visitors understand your site’s niche and may have some SEO benefits. In the fishing 🎣 niche example, two popular sites have the domain names and

Our suggestion is to register your domain name on Wealthy Affiliate. It has a hosting provider, training, great support, and an active community of people who build websites. It takes only a few minutes to create an account, register a domain name, and install your website.

There are 137 million of registered .com domains

Keep your domains short and memorable.

Elias Kounelis

Full time blogger and freelancer

Did you know that you can buy your domains at Wealthy Affiliate without leaving the platform. Enjoy the following benefits:

  • seamless integration with your website
  • reliable support
  • free SSL certificate
  • all from the same control panel!

Install Your Website

If you register your domain name on Wealthy Affiliate, you can go to the SiteManager, pick up your domain name, and install your website. Your job is to fill in some simple details and pick up a theme.

These details and the theme can change later. Wealthy Affiliate builds WordPress websites, so there is an unlimited number of free themes to choose from. However, you don’t want to waste time searching for themes. Any theme with good readability and some basic customization options is good enough in the beginning.

You can then build your website and get access to your WordPress dashboard in less than one ⏰ minute. Once you have installed your website, you will need to add some key elements, such as the menu and the privacy policy.

Our complementary 📔 Guide will give you some tips and insights into the website building process. We offer the Guide for free for all our readers who register for Wealthy Affiliate Starter Membership using any link on our website.

Install your website fast and easy

The number of WordPress plugins

54000 wordpress plugins

Install Some Important Plugins

Before you start adding content on your site, you can handle all the technical aspects of your website by installing a few plugins. If you use Wealthy Affiliate to build your website, you will get step-by-step training in this part.

It’s important to add an SEO plugin like Yoast SEO or All In One SEO. You fill in the requested details of these plugins to optimize your website for search engines.

You may add a plugin to optimize images and a caching plugin to improve your website’s speed. In cheap web hosting providers, you will need plugins for security and spam protection to begin.

Due to its popularity, there are many developers offering a free version of their plugins for almost every issue of a site. It is easy to uninstall and replace plugins once they are no longer needed.

Create Content

An empty website cannot attract visitors. So, we need to add content that is good enough to attract your target audience. The process is quite simple when you follow the right steps. 

The first step is to find content 💡 ideas. If you write about topics that no one wants to read, your chances for success will be limited. You can find what your audience wants by researching the internet and using a good keyword tool.

When you find topics in your niche that get engagement, it means that people want to read content about them. These topics get many likes, comments, and shares on social media, views on YouTube, or replies on forums. If you find a topic that gets engagement, you can create a post about it.

A keyword tool gives suggestions right away based on keywords that people use on Google to find content. People already search for these topics. You can create a list of keywords and topics that get engagement on social media before you start working on them. In case you did not know, Wealthy Affiliate has a keyword search tool Jaaxy which has been developed specifically for affiliate marketers.  Jaaxy is a versatile and powerful tool available to WA members.

Get yourself a writer for your blog

The second step is to ✍️ write the content. You can do it by yourself or hire a writer for these tasks. A new piece of content needs some research and the actual writing part.

It’s fine to read other articles to get ideas if you don’t steal their content. You must also check if your sources are trustworthy and how other people reach on them. In every case, you need a good understanding of the topic before you start writing.

Lastly, you can break your content in subheadings and small paragraphs to improve readability. It is easy to fill in these subheadings and complete the article when you know the topic.

The number of keywords you should target

Target one keyword per post

Learn The Basics Of SEO

Most websites use Google as their primary traffic source. Google crawls the web for content and ranks it under relevant keywords. You can assume that the more content you create, the more traffic you will get in the long-term.

However, you can improve 🏆 your results by following a few simple rankings rules. Keep in mind that Google has thousands of rankings rules, but we know some important ones.

First of all, you need to target one ⓵ per post. It’s possible to get ranked under multiple keywords with one article, but it’s better to focus on one keyword at a time. 

The reason is that you can place only one keyword in some important placements of an article. You need to add the keyword in the title, first paragraph, at least one subheading, image alt text, and metadata that is available with an SEO plugin.

These simple rules alone can make a huge difference. Technical parts of the site like the page loading time and the design are helpful when the content is good enough to get results.

Did you know that as a Starter Member at Wealthy Affiliate, you can enrol and complete the Online Entrepreneur Certification – Level 1 for free. You can combine this online training, with our complementary 📔 Guide, which you will receive upon your registration for Wealthy Affiliate Starter Membership using any link on our website.

Promote The Website

Once you have published the content, people must learn 📢 about it. If you have optimized your website for SEO, you will get results in the long-term, but it’s unlikely to get any traffic in the first months. 

While it’s completely normal, you can promote your website to other places to get some traffic. Social media is a natural place to share your content. You can find your target audience on different platforms, and many of them would love to find interesting content in topics they like.

The right social network depends on your niche and your preferences. If you are already active in any social network, you should start from that place. However, some good ideas would be Facebook, Instagram, YouTube, LinkedIn, Twitter, and TikTok. Each platform needs a different type of content and a different posting strategy.

Shares and engagement on social media have SEO benefits that we should not ignore. But it’s better to focus on one platform and do a good job than being everywhere with poor results.

For other promotional ideas, you can add links to your content from forums, guest posts, Q&A sites like Quora, and paid advertising if you can afford it.

Use social media to promote your website

Did you know that Wealthy Affiliate has one of the largest affiliate marketing communities 👥 with a significant experience in social media and website promotion. You can seek and receive free advice using Live Chat, Blogs, and by asking open Questions.

Learn how to monetize your website


Merchants who run affiliate programs in the US

Monetize Your Website 

You will start getting traffic sooner or later if you create quality content and share it on the internet. When you have visitors, you can earn money. There are many ways you can use to monetize your website, but here are some common examples.

Affiliate Marketing: If you promote other people’s products on your site and make sales, you can earn a commission per sale. The promotions must be super relevant to the topic of your content to get results. The quality of the product and the sales pages of the vendor are important as well.

Advertising Programs: Programs like Google AdSense allow website owners to place some ads on their articles. If a visitor clicks on them, you earn some money. The earnings from this method depend on the niche, the traffic, and the advertising program.

Sell Product: You can sell your products or create a dropshipping store on your website. It can be more profitable with the right products than other methods, but you must handle payments and customer service.

Sell A Course: Many internet marketers create and sell digital products. It can be a course, ebook, a series of videos, and anything else that could help your target audience learn something. 

Our complementary 📔 Guide will give you some tips and insights into the Niche selection process. You will receive the Guide for free upon your registration for Wealthy Affiliate Starter Membership using any link on our website.

Next Steps

Building a website and make money in 2021 is a quite simple process that you must follow with consistency. Once you create the website, the focus should be on the content. You must keep posting articles, follow the SEO rules, and sharing them on social media until you get results.

Join Wealthy Affiliate as a Starter Member, and start building the foundations of your affiliate marketing business. Our complementary 📔 Guide will help you in your first steps. You can start for free. No payment is required. Don’t delay and give it a try today!

Start in affiliate marketing now

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